Home Spotlights & Interviews Spotlight on Val Jusufi CEO LEORON Institute

Spotlight on Val Jusufi CEO LEORON Institute

Spotlight: Val Jusufi CEO LEORON Institute


Tell us about your company and your experience in the Middle East?

LEORON is a leading provider of professional development in the Middle East’s training and development sector, with over 12 years of experience.

Headquartered in Riyadh, our company has expanded significantly since its inception and now operates in seven countries, including Saudi Arabia, UAE, UK, Oman, Qatar, Kuwait, Bahrain, and Egypt.

Our success is rooted in our ability to adapt and innovate, especially in the face of challenges. When the pandemic hit, for example, we swiftly pivoted by embracing Live Virtual Training, which not only secured our business but also improved our relationships with clients, making us stronger and more resilient.

We follow a similar approach to current trends, and we’re at the forefront of adoption when it comes to the integration of training technology, as witnessed by our numerous partnerships with top providers like Kahoot, Skillsoft, eDX and more.

How would you describe the culture of your business?

At LEORON, our exceptional talent embodies the message of continued personal develop- ment and growth. We have a dedicated team of professionals who celebrate and support their differences, creating a culture of closeness and recognition, where everyone pushes them- selves to be better.

What are your biggest challenges in the next 5 years?

As we continue to expand, finding the right talent to support our growth is a significant chal- lenge, as it is for most modern companies nowadays.

However, we pair our extensive tradition of developing people with our bespoke training so- lutions, strong relationships with clients, and our consultancy-based approach to reach a level of confidence that helps us overcome this challenge and maintain our position as the best quality EdTech company in the MENA region and the world.

What does your company do best?

While we boast a large portfolio of partnerships with international accrediting bodies and off- the-shelf courses, one of our core strength lies in our ability to create tailored training solu- tions that meet the specific needs and objectives of our clients. We achieve this by utilizing

our in-house instructional design team and partnering with leading institutions and interna- tional industry experts, creating custom-made training experiences that provide impactful ROI.

What does the future hold for LEORON?

The future looks bright for LEORON, with exciting partnerships set to be announced in 2023 all across the MENA. These partnerships will heighten our presence and support our vision of expanding our EdTech offering. Our focus on increasing technological capacity, innovation, and prioritizing the needs of our clients positions us to continue our path of success and growth.